Add supplements

Add Supplements was a development of the brand, product, packaging, communication, and strategy. A special development to which I share some elements.

Creative Rationale

The development and creation of the brand are based on distinct values. Creating a genuine connection without any preconceived associations with food supplement products is of great importance to the brand. The international/global positioning makes it mandatory to use a universal and as comprehensive a language as possible: English.

Name

The brand name is born from several elements that make it unique. ADD means addition, and it's a balanced addition because the word "addicted" comes from overdosing (supplements are linked to addictive substances and potential harm to those who take them). ADD is also a prefix, and as such gives rise to different meanings (the objective of the supplements - the brand's products). This allows the creation of sub-brands or product names always linked to the main brand. Segment identification is very important and is achieved with the direct anagram DAD (Father), automatically positioning men as the main consumer and a very specific age range.

Colors

The presence of the color green is due to its immediate association with fertility, hope, nature, and the natural world. This reinforces the brand's image as a masculine brand with strong charisma.

The use of gray (silver) provides neutrality and a sense of speed associated with the effectiveness of the brand's products. Finally, black expresses elegance and provides maximum contrast with the other elements.

The presence of overlapping elements gives rise to a new color, clearly demarcating the other elements and reinforcing the brand's values.

The brand and marketing were developed, but the product was never commercialized. However, it was a very significant project. I'm sharing the elements that were developed.